Razor is to kick scooters like Ford is to cars. It popularized kick scooters in the year 2000 and them into the mainstream as a toy and outdoor sports product. Razor's kick scooters are in design but solid in build quality. They also have very value in terms of price-to-quality ratio. Razor now has an impressive range of kick scooters, "waveboards" (the Ripstick), electric scooters and other ride-ons. They do not sport the most sophisticated design, but are known to just work, year after year. It is a brand of the USA.